{"id":14172,"date":"2026-10-26T13:26:25","date_gmt":"2026-10-26T12:26:25","guid":{"rendered":"https:\/\/www.infordisa.com\/soc\/?p=14172"},"modified":"2026-10-26T13:26:25","modified_gmt":"2026-10-26T12:26:25","slug":"anuncios-fraudulentos-como-detectarlos","status":"publish","type":"post","link":"https:\/\/www.infordisa.com\/soc\/anuncios-fraudulentos-como-detectarlos\/","title":{"rendered":"\u00bfEse anuncio es una estafa? 5 segundos para pensar antes de hacer clic"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14172\" class=\"elementor elementor-14172\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bcac65 e-flex e-con-boxed e-con e-parent\" data-id=\"0bcac65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94160ee elementor-toc--content-ellipsis elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"94160ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings='{\"headings_by_tags\":[\"h2\"],\"exclude_headings_by_selector\":[],\"marker_view\":\"bullets\",\"icon\":{\"value\":\"fas fa-chevron-right\",\"library\":\"fa-solid\"},\"no_headings_message\":\"No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.\",\"minimized_on\":\"mobile\",\"minimize_box\":\"yes\",\"hierarchical_view\":\"yes\",\"min_height\":{\"unit\":\"px\",\"size\":\"\",\"sizes\":[]},\"min_height_tablet\":{\"unit\":\"px\",\"size\":\"\",\"sizes\":[]},\"min_height_mobile\":{\"unit\":\"px\",\"size\":\"\",\"sizes\":[]}}' data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de contenidos\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__94160ee\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__94160ee\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__94160ee\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30e260c elementor-widget elementor-widget-text-editor\" data-id=\"30e260c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Est&aacute;s mirando Instagram en la pausa del caf&eacute; y aparece un anuncio: zapatillas de marca al 80% de descuento, &laquo;solo hoy&raquo;. O un v&iacute;deo de un famoso explicando c&oacute;mo ha multiplicado sus ahorros con una inversi&oacute;n &laquo;sin riesgo&raquo;. O un aviso en rojo que dice que tu m&oacute;vil est&aacute; infectado.<\/p><p dir=\"ltr\">Si alguna vez has pensado &laquo;esto parece demasiado bueno&raquo;, enhorabuena: tu instinto funciona. Ahora vamos a darle algunas herramientas m&aacute;s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d14cd7 e-con-full e-flex e-con e-child\" data-id=\"3d14cd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a089830 elementor-widget elementor-widget-text-editor\" data-id=\"a089830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 dir=\"ltr\" aria-level=\"5\">El problema: el anuncio est&aacute; en un sitio de confianza&hellip; pero &eacute;l no lo es<\/h2><p dir=\"ltr\">Tendemos a pensar que, si algo aparece en Google, Facebook o YouTube, alguien lo habr&aacute; revisado. No siempre es as&iacute;. Las mismas herramientas que usan las empresas para promocionarse est&aacute;n al alcance de cualquier estafador, que puede pagar, segmentar y llegar exactamente a su v&iacute;ctima ideal.<\/p><p dir=\"ltr\">Y no hablamos de casos aislados. Seg&uacute;n estimaciones de Juniper Research, en 2025 se mostraron en Europa cerca de un bill&oacute;n de anuncios fraudulentos en redes sociales. Y documentos internos de Meta publicados por Reuters apuntaban a que alrededor de un 10% de sus ingresos publicitarios de 2024 podr&iacute;an venir de anuncios de estafas o productos prohibidos.<\/p><p dir=\"ltr\">&#128073; <strong>La idea clave:<\/strong> puedes fiarte de la plataforma, pero no autom&aacute;ticamente de los anuncios que te muestra.<\/p><h2 dir=\"ltr\" aria-level=\"5\">Los disfraces m&aacute;s habituales<\/h2><p dir=\"ltr\">Un anuncio fraudulento puede adoptar muchas formas. Estas son las m&aacute;s comunes:<\/p><ul dir=\"ltr\"><li><strong>La tienda clonada:<\/strong> imita la web de una marca conocida para robarte los datos de la tarjeta&hellip; o cobrarte algo que nunca llegar&aacute;.<\/li><li><strong>La oferta rel&aacute;mpago:<\/strong> descuentos imposibles con cuenta atr&aacute;s incluida, para que no te d&eacute; tiempo a pensar.<\/li><li><strong>La inversi&oacute;n milagro:<\/strong> criptomonedas o productos financieros con rentabilidades enormes &laquo;sin riesgo&raquo;, a menudo con la cara de un famoso o el logo de un peri&oacute;dico.<\/li><li><strong>El falso servicio de atenci&oacute;n al cliente:<\/strong> se hacen pasar por tu banco o por una empresa conocida y te dan un tel&eacute;fono al que llamar.<\/li><li><strong>El sorteo:<\/strong> &laquo;&iexcl;Has ganado un iPhone!&raquo; a cambio de tus datos personales.<\/li><li><strong>La falsa alerta de <a class=\"glossaryLink\"  href=\"https:\/\/www.infordisa.com\/soc\/glosario-definicion\/virus\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>virus<\/a>:<\/strong> te asustan para que descargues un programa que, este s&iacute;, es el virus.<\/li><li><strong>El titular sensacionalista:<\/strong> una noticia escandalosa que solo busca tu clic.<\/li><\/ul><h2 dir=\"ltr\" aria-level=\"5\">Las 7 se&ntilde;ales de alarma<\/h2><p dir=\"ltr\">Si un anuncio cumple <strong>una sola<\/strong> de estas condiciones, frena:<\/p><ol dir=\"ltr\"><li>&#9200; <strong>Te mete prisa.<\/strong> &laquo;&Uacute;ltimas unidades&raquo;, &laquo;solo hoy&raquo;, &laquo;act&uacute;a ya&raquo;. La urgencia es la mejor amiga del estafador.<\/li><li>&#127873; <strong>Es demasiado bueno para ser verdad.<\/strong> Porque normalmente no lo es.<\/li><li>&#129706; <strong>Te pide datos personales o bancarios<\/strong> sin una raz&oacute;n clara.<\/li><li>&#128222; <strong>Incluye un n&uacute;mero de tel&eacute;fono<\/strong> para que llames t&uacute;. Al otro lado puede haber un falso call center (lo que conocemos como <a href=\"https:\/\/www.infordisa.com\/soc\/los-ataques-vishing-aumentan-mas-que-los-de-phishing\/\">vishing<\/a>).<\/li><li>&#128190; <strong>Te pide descargar algo<\/strong> para &laquo;solucionar&raquo; un problema que no sab&iacute;as que ten&iacute;as.<\/li><li>&#128561; <strong>Busca indignarte o sorprenderte<\/strong> con una noticia exagerada.<\/li><li>&#11088; <strong>Sale un famoso recomend&aacute;ndolo.<\/strong> Cada vez m&aacute;s, son v&iacute;deos manipulados o generados con inteligencia artificial, y resultan muy convincentes.<\/li><\/ol><h2 dir=\"ltr\" aria-level=\"5\">La buena pr&aacute;ctica: el m&eacute;todo de los 5 segundos<\/h2><p dir=\"ltr\">Antes de hacer clic en cualquier anuncio, dedica cinco segundos a esto:<\/p><ul dir=\"ltr\"><li><strong>No hagas clic: busca.<\/strong> Si te interesa la oferta, escribe t&uacute; mismo la direcci&oacute;n de la tienda o b&uacute;scala en Google (ojo, sin pinchar en los resultados marcados como &laquo;Patrocinado&raquo;). Si la oferta es real, tambi&eacute;n estar&aacute; en la web oficial.<\/li><li><strong>Mira la direcci&oacute;n web.<\/strong> Una letra cambiada, un dominio raro o un nombre largu&iacute;simo son pistas claras.<\/li><li><strong>Desconf&iacute;a de los tel&eacute;fonos de los anuncios.<\/strong> Si necesitas hablar con tu banco, usa el n&uacute;mero de su web oficial o el que aparece en tu tarjeta.<\/li><li><strong>Nunca instales nada desde un anuncio.<\/strong> Las aplicaciones, siempre desde las tiendas oficiales.<\/li><li><strong>Ante la duda, pregunta.<\/strong> A un compa&ntilde;ero, a tu departamento de inform&aacute;tica o a nosotros. Preguntar no cuesta nada; una estafa, s&iacute;.<\/li><\/ul><p dir=\"ltr\">Y una recomendaci&oacute;n extra: con <a href=\"https:\/\/www.infordisa.com\/soc\/estas-preparado-para-el-black-phishing\/\">Black Friday<\/a> y la campa&ntilde;a de Navidad a la vuelta de la esquina, este tipo de anuncios se multiplica. Es el momento de estar m&aacute;s atento que nunca.<\/p><h2 dir=\"ltr\" aria-level=\"5\">&iquest;Y si ya he picado?<\/h2><p dir=\"ltr\">Tranquilidad: actuar r&aacute;pido marca la diferencia.<\/p><ul dir=\"ltr\"><li><strong>Corta el contacto.<\/strong> No respondas a m&aacute;s mensajes ni llamadas de los estafadores.<\/li><li><strong>Llama a tu banco<\/strong> si has dado datos de la tarjeta o has hecho una transferencia.<\/li><li><strong>Cambia las contrase&ntilde;as<\/strong> que hayas compartido y activa la verificaci&oacute;n en dos pasos (<a class=\"glossaryLink\"  href=\"https:\/\/www.infordisa.com\/soc\/glosario-definicion\/mfa\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>MFA<\/a>). Si tu empresa usa Microsoft 365, te recomendamos revisar los <a href=\"https:\/\/www.infordisa.com\/soc\/security-defaults-microsoft-365\/\">valores predeterminados de seguridad<\/a>.<\/li><li><strong>Analiza el dispositivo<\/strong> con un <a class=\"glossaryLink\" href=\"https:\/\/www.infordisa.com\/soc\/glosario-definicion\/antivirus\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">antivirus<\/a> actualizado si has descargado algo.<\/li><li><strong>Guarda las pruebas:<\/strong> capturas del anuncio, enlaces, mensajes y justificantes de pago.<\/li><li><strong>Denuncia el anuncio<\/strong> en la propia plataforma y pon el caso en conocimiento de la Polic&iacute;a Nacional, los Mossos d&rsquo;Esquadra o la Guardia Civil. Tambi&eacute;n puedes llamar al <strong>017<\/strong>, la l&iacute;nea gratuita de ayuda en ciberseguridad de INCIBE.<\/li><\/ul><h2 dir=\"ltr\" aria-level=\"5\">En resumen<\/h2><p dir=\"ltr\">Los anuncios fraudulentos son cada vez m&aacute;s profesionales y, con la IA, m&aacute;s f&aacute;ciles de fabricar. Pero casi todos tienen algo en com&uacute;n: quieren que act&uacute;es <strong>r&aacute;pido<\/strong> y <strong>sin pensar<\/strong>. As&iacute; que la mejor defensa es justo lo contrario: parar cinco segundos.<\/p><p dir=\"ltr\">&iquest;Quieres saber m&aacute;s sobre c&oacute;mo detectar enga&ntilde;os? Echa un vistazo a nuestro post <a href=\"https:\/\/www.infordisa.com\/soc\/se-consciente-del-phishing\/\">S&eacute; consciente del phishing<\/a> o consulta qu&eacute; es el <a href=\"https:\/\/www.infordisa.com\/soc\/glosario-definicion\/phishing\/\">phishing<\/a> en nuestro glosario. Y si quieres recibir las alertas m&aacute;s importantes directamente en tu correo, suscr&iacute;bete a nuestro <a href=\"https:\/\/www.infordisa.com\/soc\/servicio-de-avisos\/\">servicio de avisos<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Los anuncios fraudulentos aparecen en redes sociales, buscadores y apps de confianza. Te contamos c&oacute;mo reconocerlos y qu&eacute; hacer si ya has ca&iacute;do.<\/p>\n","protected":false},"author":2,"featured_media":12405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[44,74,58],"class_list":["post-14172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buenas-practicas","tag-ciberseguridad","tag-concienciacion","tag-phishing","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":[],"yoast_head":"<title>\u00bfEse anuncio es una estafa? 5 segundos para pensar antes de hacer clic - INFORDISA \/ Security Operations Center<\/title>\n<meta name=\"description\" content=\"Los anuncios fraudulentos aparecen en redes sociales, buscadores y apps de confianza. 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